Amanda was born and raised in Kentucky, where she and her husband, Jonathan, are now raising her two daughters. Amanda is an active member in the local community, volunteering in the school system, and participating actively small business education.
Amanda is the owner of It’s Me, Amanda, a personal lifestyle blog focused on the personal side to freelancing and High Impact Mom, a one-stop shop for work-from-home parents seeking balance in their daily lives.
It is Amanda’s dream to share her love of social media and networking with her local community. Amanda believes to most effectively reach customers, companies must reach out to them where they spend most of their time (the internet). When used in conjunction with other marketing styles, like email and traditional face-to-face, social media can be used to garner sales and generally raise consumer awareness.
As a Senior Content Marketing Strategist at MedTouch, the country’s leading healthcare integrated digital agency, Amanda works with healthcare organizations across the United States to create and execute effective integrated digital marketing plans. Whether creating comprehensive content marketing plans or ghostwriting healthcare blogs, Amanda is a consummate professional who equips her clients with the knowledge they need to engage with their patients and clients across the globe. Amanda also helps clients stay in control of their online reputation through thorough analysis and client training.
As a customer support specialist at FeedBlitz, Amanda provided their extensive client base with chat and email RSS-to-email support using the Desk customer service platform by regularly collaborating with the Customer Support team and Community Manager to ensure timely responses, on-brand messaging and service that goes above and beyond the client’s expectations. Her FeedBlitz technical experience includes providing RSS to email support, parser and splicing set up, email brand security, inbound marketing strategy, inbound marketing education, and email marketing audits.
Since 2009, Amanda has also flourished in the role of volunteer coordinator with the Type-A conference and is moving on to take over the Media Relations Director position in 2015. Amanda has spoken twice at Type-A Parent conference on the topics of re-branding a company’s digital brand image and establishing yourself as a local consultant and has also spoken at SheCon Expo 2012 on how to drive traffic to your site via social networks, as well as how to use your social media presence for social good.
Locally, Amanda has worked extensively with companies including Sanctuary Homes and CMR Accounting to acclimate them on basic and proper digital marketing solutions, while equipping them with the knowledge they need to continue to grow. Through Amanda’s work with Sanctuary Homes, the company enjoyed a 15% increase in new construction bids and almost 80% growth in online interactions.
While serving as educational platform, Parentella‘s Community Manager and social media liaison from mid-2009 until February, 2011, Amanda created a 40% increase in Parentella‘s brand awareness and site sign ups saw a 35% increase.
With over six years experience in social media, Amanda has worked on various social media campaigns with Weil Integrative Footwear, Tyson, Crocs, Office Max, Collective Bias (Now known as Social Fabric), GNO (Girls Night Out), Global Influence, Small Business Bonfire, Large Media and many more.
Amanda has been a contributing editor and author for the online publications, Type A Parent and Small Business Bonfire, and most recently, one of Amanda’s blog posts, Because Life Isn’t Fair Amanda, was nominated for a 2014 “We Still Blog” award in Atlanta, Georgia.
Named one of Neilsen Online’s 50 Power Moms in 2009, Amanda uses her influence to help businesses and bloggers garner the respect and acknowledgment they deserve. Her extensive social media experience includes using various types of social media networking, including WordPress, Typepad, and Blogger platforms, LinkedIn, Facebook, Twitter, newsletter/email marketing, Ping.fm, vlogging.
Amanda currently works with several popular and well respected bloggers and media companies in various capacities ranging from community management to newsletter creation and ghostwriting.